Markets

Top Ways to Trade Apple’s AI Push

Mar 20, 2024
a data analyst using technology AI for working tool for data analysis Chatbot Chat with AI, using technology smart robot AI, artificial intelligence to generate something or Help solve work problems.

Apple (AAPL) is winding down its electric vehicle efforts, we said a few weeks ago.

All for generative artificial intelligence – a market that could be worth about $1.3 trillion by 2032, according to Bloomberg Intelligence.

“Rising demand for generative AI products could add about $280 billion of new software revenue, driven by specialized assistants, new infrastructure products, and copilots that accelerate coding. Companies like Amazon WebServices, Microsoft, Google and Nvidia could be the biggest beneficiaries, as enterprises shift more workloads to the public cloud,” they added.

No wonder Apple wants a piece.

Now, we’re learning that Apple and Google are in talks to bring artificial intelligence to iPhones. In fact, as noted by Investing.com, “The two parties are in active negotiations to let Apple license Google’s Gemini artificial intelligence engine into the iPhone.

That being said, investors may want to use weakness in shares of Apple as an opportunity.

One way is to buy the Apple stock at current prices. Another way is to back up the truck on Apple ETFs, such as the Direxion Daily AAPL Bull 1.5x ETF (AAPU).

With an expense ratio of about 1.06%, the ETF seeks 150% daily leveraged investment results and thus will have an increase of volatility relative to the underlying AAPL performance itself, as noted by Direxion.com.

If Apple gets its AI plans right, it could rally much like Nvidia has.